MPM embarks on an exciting Sponsorship deal with the British Touring Car Championship (BTCC)
Motorsport has always been in the veins of the MPM’s founder Brian and the Wilson family; and 2022 has brought an opportunity for the company to be able to become involved in the pinnacle of British Motorsport – the BTCC, by sponsoring Árón Taylor-Smith for this current season.
A key part of the 2022 MPM BTCC program will be the opportunity for staff and clients to experience what the BTCC is all about, while utilising the VIP hospitality on race days. Guests will be granted unrivalled access to the BTCC courtesy of Taylor-Smith and will have the opportunity to attend races throughout the season.
MPM’s branding will be prominently displayed on Taylor-Smith’s car throughout the season as he races in the UK’s most widely followed motorsport championship. The BTCC will once again be covered on free live to air TV with ITV4 throughout the 2022 season. The viewership of the series was in excess of 20 million last season and the series expects similar numbers once again this coming season meaning that MPM will receive unrivalled exposure as part of the program.
Taylor-Smith, who is a multiple race winner in the BTCC, drives the all-new Cupra which was designed and built by Kent-based team, Team HARD Racing. The Irishman has accumulated nearly twenty podiums during his illustrious career in the BTCC and to this day remains the only Irishman to win a race in the championship in over thirty years.
New for the 2022 season will be the introduction of the Hybrid regulations, which has seen all cars undergo a transformation as the series steps towards a more sustainable future.
Ben Wilson commented:
“As a company & family, MPM have always been huge fans of the BTCC, however the right opportunity to enter the championship never quite materialised and we only wish Syd was here to enjoy it with us. Having met Árón - it was as clear as day that he is highly motivated to see this program succeed, both on & off the track and we are very excited to support him throughout the season. It is an exciting time for both MPM & Árón, and we are delighted to be part of his team this year.”
“After meeting and speaking to Ben, I couldn’t think of a better fit for my BTCC program than MPM. I absolutely love getting the opportunity to welcome new companies into the BTCC and above all else, making sure that everyone enjoys every second of it. It’s not lost on me that this is my childhood dream and without the support of MPM it wouldn’t be possible for me to be on the grid. I am really excited to fly the MPM flag this season and welcome them.”
Keep an eye on both the MPM website & Árón Taylor-Smith’s social media pages for regular updates as they start the season.